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HBF Dental is part of HBF, Australia's fifth largest private health insurance provider and the largest in WA. As a not-for-profit health insurer with no shareholders, HBF's focus is solely on delivering greater benefits and the best experience possible for the people it serves. In July 2020, HBF announced the launch of HBF Dental. HBF Dental is committed to improving the health outcomes of the WA community by providing access to high quality and affordable dental care for HBF members and non-members alike. HBF Dental has engaged Pacific Smiles Group (PSG) as its exclusive operator. PSG has significant experience in dental service organisations, ensuring the provision of high-quality dental care. In February 2021 HBF Dental opened our first centre at Joondalup and we have continued to expand as WA’s fastest growing dental group. As of March 2023, we have 8 dental centres operating across the Perth metropolitan area with further plans to continue growing our network over the coming years. Our centres will be fitted out with leading technology, providing all of the resources practitioners need to provide high quality clinical services to patients. Delivering outstanding patient care and experience is central to helping us improve the oral health outcomes for the WA community.

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